Top 5 Play Pass Games Performance in UAE, Q1 2023

In the first quarter of 2023, the top 5 Play Pass games in the United Arab Emirates exhibited diverse performance trends across unified platforms. Here's a detailed look at their weekly downloads, revenue, and active user metrics, based on data from Sensor Tower.

LEGO® DUPLO® WORLD from StoryToys Limited saw a fluctuating weekly revenue, peaking at around $427 in the week of February 20. Weekly downloads experienced a notable increase mid-quarter, reaching 389 in the last week of February. However, weekly active users declined steadily from 2.6K at the start of the quarter to approximately 2K by the end of March.

Disney Coloring World, also from StoryToys Limited, had a varied revenue trend, with a high of $366 in late January. Weekly downloads peaked early in the quarter at 852 during the week of January 9. Active users initially increased, reaching 3.1K in early January, before declining to approximately 2.3K in mid-March and then rising slightly to 2.5K by the end of March.

Hungry Shark Evolution from Ubisoft experienced significant revenue spikes, particularly in the week of January 30, with earnings of $503. Downloads maintained a steady pace, with a peak of 1.5K in early January. The game’s active user base remained relatively stable, hovering around 21K to 23K throughout the quarter.

Pixel Art － Color by Number by Easybrain Ltd saw a significant increase in weekly downloads, reaching a high of 2.8K in mid-March. Revenue trends peaked in the last week of March at $260. Additionally, active users increased from 17.5K in late December to a high of 19.1K in mid-March before dropping to around 17.4K by the end of the quarter.

Rummikub from Kinkajoo Ltd had a peak revenue of $188 in early January. Weekly downloads surged at the end of March, reaching 552. Active users generally increased throughout the quarter, starting at 3.1K and peaking at 3.6K by the end of March.

These insights reflect the dynamic performance of Play Pass games in the UAE during Q1 2023. For more detailed analysis and data, visit Sensor Tower.